Mopar® and Dodge Double Down on Sportsman Drag Racing

1 month ago Racing

The Mopar and Dodge brands are adding significant horsepower to their support of amateur, non-professional NHRA Sportsman racers with a slate of new programs and resources for the 2017 season.

“Amateur Sportsman racers fuel our brand’s involvement in NHRA competition,” said Bill Harry, Head of Marketing, Mopar. “In 2017 we’re backing up those words with new initiatives that prove our commitment to our most dedicated and passionate brand ambassadors. We’re also very excited to work more closely with the Dodge brand in providing select factory-backed support for Mopar Dodge Challenger Drag Pak drivers. This enhanced commitment, combined with our championship-winning relationship with Don Schumacher Racing in Funny Car and Top Fuel, demonstrates that we are focused on NHRA involvement that makes the most sense for the Mopar brand.”

Some highlights for 2017:

Mopar and Dodge will provide factory-backed support for three supercharged, 354-cubic-inch Mopar Dodge Challenger Drag Pak NHRA Sportsman machines that will carry the official Mopar and Dodge colors next year. The three factory-backed Drag Pak cars will also be used in a developmental capacity, yielding information and data to help grow the Mopar Dodge Challenger Drag Pak program, which has produced 260 factory-built race cars since it was introduced in late 2008

A new “Magneti Marelli Offered by Mopar Drag Pak Rewards” program will provide monetary awards to the dedicated amateur racers who compete in Mopar Dodge Challenger Drag Pak cars. In addition, all Mopar-powered Sportsman racers who compete with specified Mopar parts and carry the Mopar Contingency decal on their race vehicle will be eligible for awards under the long-running Mopar Contingency Program.

FCA engineers will attend each of the 24 NHRA National events to provide all Mopar-powered NHRA Sportsman racers with technical advice and guidance and also to listen and learn from the racers on the front lines.

“The Dodge brand has a long, proud tradition in NHRA drag racing dating back to the early 1960s,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler and Fiat, FCA North America. “We look forward to extending that tradition by joining forces with Mopar to provide support for select Dodge Challenger Drag Pak NHRA Sportsman teams for the 2017 season. Also, our new Dodge display at 15 NHRA events next season will also give us a great opportunity to connect with the performance-loving enthusiasts who truly embrace and identify with our brand.”

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