Creating a new signature: Designing the SRT® Viper GTS-R livery.

In the old days, creating livery for a race car and a team was pretty easy as each country had their own
Posted on Feb 28, 2013

In the old days, creating livery for a race car and a team was pretty easy as each country had their own "racing colors." For instance, the United States was white, with blue lengthwise stripes, France was blue and Great Britain was green. When developing the blueprint of the livery for the return of the SRT® Viper GTS-R race team, designers at SRT kept this idea in mind, as well as some of the past liveries that graced Viper race cars.

Ultimately, the team chose to create a distinct new look and feel for the colors that would represent the new effort. The SRT Viper GTS-R livery not only encompasses the paint scheme and wrap on the race car, but also embodies the driver and team uniforms, the team transporters, pit equipment and hospitality area.

"We started off kind of doing a wide variety of stuff," said Alan Macey, Lead Designer, SRT Viper GTS-R, who completed all of the livery artwork "The two fundamental differences were: 'Do we do something that is kind of a throwback to the glory days of Viper's time in endurance racing or do we try to do something completely new and try to re-define and give this car a unique presence?' The main question was, how do we create something that is new and also something that is iconic and stands out from the rest of the crowd?"

Silver is the predominant color for this new generation of the Viper racing team, and thanks to the marvels of modern technologies when it comes to colors, a hue that really 'pops' and sticks out has been developed. Macey also sprinkled in some traditional American colors to create a look that really stands out on the track and in the paddock.

"Something I came across was still trying to be patriotic using a red, white and blue theme, but shifting it all to a little more high-tech," shared Macey. "We were experimenting with some really bright silvers and silvers that showed the form of the car really well, but still had a great deal of impact. With the red and the blue, rather than bright reds and bright blues, we made it more on the glassy side, with deep navy, and the red was used very sparingly as a detail color. Something that was just scattered on the car to move your eye around the car."

A livery that is very similar to the 2012 iteration will be used again this year, with some tweaks that Macey has made leading up to this season. The Viper GTS-R Team may also sport some special liveries in select events this season as they compete in the 10-race ALMS series and the 24 Hours of Le Mans.

The SRT Viper GTS-R team is preparing for a full-season with the American Le Mans Series (ALMS) in the GT class, and will compete at the legendary 24 Hours of Le Mans.


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