Sepia tones lend an elegant sense of speed to the 2014 Grand Cherokee SRT®.

Warmth. Richness. The right interior color stirs feelings of joy before a key is ever turned. Klaus Busse, head of SRT<sup>®</sup> interior design, made it his team's mission to use the power of color to present 2014 Grand Cherokee SRT customers.
Posted on Jan 22, 2013

Warmth. Richness. The right interior color stirs feelings of joy before a key is ever turned. Klaus Busse, head of SRT® interior design, made it his team's mission to use the power of color to present 2014 Grand Cherokee SRT customers with a distinctive interior option: premium Laguna Leather in the lavish Sepia tone.

"We were looking for that extra cue to make this interior truly special," Busse said. "That's where Sepia comes in."

Black will always be a staple among performance vehicle interiors, Busse said. However, the introduction of a fresh color engages a new base of customers who may be looking for a different cabin ambiance.

"Black is always a psychologically sporty color," Busse said. "It's minimalistic; it prevents glare. Sepia, on the other hand, plays the interior up a little more. It celebrates the shapes of the interior through color. Interior forms are now more legible. Sepia invites the passengers to look not only at the road, but at the sculpture inside."

Laguna leather, regardless of the color, is some of the most upscale leather to be found in a vehicle. Laguna swatches boast noticeable softness to the hand and a flawless smooth texture. These hides are sourced from Northern Europe where animals are unharmed by barbed wire or mosquito bites.

"What people normally associate with an animal grain is actually an artificial embossment meant to hide defects," Busse said. "The best types of leather are free of any grains because the hides are naturally free of defects. Laguna leather is so smooth because nothing needs to be hidden. That smoothness can only be had with defect-free leather."

As always, the Grand Cherokee SRT's redesigned interior places primary focus on athleticism. Though the materials may be upscale, the overarching theme of the interior was created with one purpose in mind: to satisfy true drivers.

"With this kind of machine, functionality is absolutely first," Busse said. "However, a rock-hard racecar style only fits on a track day without looking good; it's a work environment. Instead, the Grand Cherokee SRT had to be visually drivable off the racetrack. Although it's hyper-functional, it still has a beautiful sculptural element that elevates it to something beyond what can only survive on the racetrack."

The end effect, Busse said, is a premium aspect that has not consumed the sportiness of the interior. Rather, he says, the interior presentation adds to driver satisfaction.

"The vehicle is already suited to long drives," Busse said, "and because of historically rich colors such as this Sepia interior, the journey is made even more enjoyable."

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