SRT Hallmarks: SRT® Viper interior designers sweat the details.

Some interior surfaces of the 2013 SRT Viper may be out of sight, they are never out of mind. That's the approach that designers took as they went over every inch of the...
Posted on Nov 21, 2012

Some interior surfaces of the 2013 SRT® Viper may be out of sight, they are never out of mind. That's the approach that designers took as they went over every inch of the supercar's interior with a fine-tooth comb, putting distinct marks on the areas that are front and center to the driver, as well as places that often are out of view.

"There's the philosophy that you only spend the money in the places where you see them," said Tome Jovanoski, Lead Interior Designer, SRT Viper. "But we've gone and spent it even where you don't because our customers spend a lot of time with us and they know every little detail. They'll go to a car show and talk about every single thing with other owners."

Drivers of the Viper spend the majority of their time in the car with the steering wheel in their hands. Therefore, countless hours were spent on the steering wheel from an overall design standpoint, right down to the placement and execution of the stitching. It was important to make sure it looked great and functioned properly, with steering wheel-mounted controls on the front (for the first time) and on the back of the wheel.

"The biggest focus for us was the section and the entire feel of the steering wheel," said Jovanoski. "It's a lot more grippy than the old wheel. We've added a lot more terrain, so there's more area to rest your hands. We spent time getting the stitching away from the areas you are actually grabbing. When you grab the steering wheel you are not feeling the inside of the stitch. We made the bottom flat on the steering wheel to provide more legroom for getting in and out."

The 2013 SRT Viper features several subtle styling cues and elements that share the legendary history of the car. Designers had a definitive reasoning in mind when they placed subtle differentiating touches within the interior, one of the goals being a continual process of discovery for the owner. Viper owners are typically very intuitive and seek out and find even the smallest of details on their vehicle.

"It's the little things like the race track logos that we put in the interior," said Jovanoski. "They are hidden, but our customers will find them throughout their owning phase and then they can talk about them. The community is proud of those things and we are proud, too."

Often referred to as a race car with a license plate, it would be remiss not to mention a couple of the subtle interior features that reflect the Viper's racing legacy. The seats are already prepped for a racing harness, which many drivers utilize. That harness has a cover, which features a "racing dude." Another hidden "Easter egg" that make the interior of the Viper discoverable and even more unique.

Also, every functional contact point in the Viper is clad in leather, which is by design. One more in the long line of premium finishing touches on the supercar. No stone was left unturned when designers were laying out the interior of the Viper. Discover one for yourself.


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