Challenger SRT8® Hallmarks: Challenger SRT8 392 badging.

Automotive badges and emblems in one form or another have been around since the birth of the automobile. Their purpose — to point out the extraordinary qualities of a vehicle.
Posted on Jul 24, 2012

Automotive badges and emblems in one form or another have been around since the birth of the automobile. Their purpose - to point out the extraordinary qualities of a vehicle. In a muscle car such as the Challenger SRT8, that means the size and type of the engine under the hood.

The Challenger SRT8 displays the historic 392 HEMI badge on both fenders and the valve covers. The badging touts the historical significance of the 392-cubic inch HEMI V-8 engine that remains true to its high-performance roots, which date back to 1957. The Challenger SRT8 of today churns out 470 horsepower and 470 lb.-ft. of torque.

"I love the 392 badge," said Mark Trostle, Head of Design for SRT, Mopar and Motorsports. "We intentionally wanted the badge to look so cool that enthusiasts would want to buy them to show off on items such as their garage tool boxes."

A key element in the design and creation of the 392 badge was to really make it "pop" and stand out. The outline of the badge is chrome-plated, helping it to shimmer and instantly catch the eye. A beefy font emblazons the "392" numbers in a bold shade of red, with the "HEMI" letters just as recognizable in jet black.

Vehicle badges hearken back to the nostalgic muscle-car era and that was the precise goal of Trostle and his team when designing the 392 HEMI emblem. Engine displacement badges on the fender became the rage in muscle cars in the 1960s, and helped such cars establish their legitimacy as true performance vehicles.

"There is something very cool about placing the badges on the fenders," shared Trostle. "It ties into muscle car heritage. I want people to know what's under the hood so they'll know this vehicle will blow them away."

Being the modern-day muscle car that the Challenger SRT8 is, the perfect way to let the world know what's under the hood is to adorn it with the red and black HEMI 392 moniker.

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