SRT celebrates a successful first visit to Amelia Island.

Amelia Island serves as a gracious host to hundreds of classic and modern luxury vehicles each spring. This year, SRT made its debut at the annual show dedicated to elegance.
Posted on Mar 14, 2012

Each year, hundreds of historically important classic vehicles assemble in northeast Florida to celebrate the glamour of a bygone era at the Amelia Concours d'Elegance. In 2012, for the first time, SRT joined the world's most elegant marques to commemorate the original research and development testbed: the racetrack.

On honor was Vic Elford, who piloted several advanced experimental vehicles in rally, stock car, grand touring, Formula 1 and Le Mans racing in the 1960s and 1970s. SRT displayed vehicles from its own storied racing past, including the Dodge Viper GTS-R, which captured an incredible overall win at Daytona in 2000. A classic Chrysler 300 was flanked by two examples of its contemporary counterpart, demonstrating the 300 nameplate's inimitable avant-garde throughout the decades.

In a convenient twist of fate, one classic American vehicle class was staged immediately in front of the SRT display area. Five impeccable examples of 1950s-era Chrysler and DeSoto vehicles stood proudly in front of the 2012 SRT lineup, creating a truly special ambiance for showgoers to enjoy.

In addition to the 225 vehicles formally displayed on the lush greens of the Golf Club of Amelia Island during the main event, visitor parking lots were filled with spectators’ exceptional examples of both classic and modern collector cars. SRT, however, was not content to stay parked. Dozens of public test-drives were conducted over the two days preceding the main event, and, as always, invited a selection of local forum and car club members to partake in the festivities. Members from,, Jacksonville Automotive Muscle,, Viper Club of America and Crossfire International Car Club showed their support for the brand by taking the time to experience the 2012 lineup from behind the wheel.

To honor the dedication of classic Chrysler fans, Chrysler Group presented the “Most Elegant Chrysler Award” to the most impressive historic Chrysler on the grounds.

SRT’s trip to the pristine coast of Florida was an opportunity for the meticulous craftsmanship and unmistakble road presence of the Charger SRT8, Challenger SRT8, 300 SRT8 and Grand Cherokee SRT8 to shine in the company of other examples of automotive art. Watch, our Twitter feed and our Facebook page for more opportunities to connect with SRT on a local level soon.


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