SRT in Las Vegas.

Each year in Las Vegas, tens of thousands of car enthusiasts who work in the auto industry descend on the SEMA show to celebrate vehicle personalization.
Posted on Nov 09, 2011

Each year in Las Vegas, tens of thousands of car enthusiasts who work in the auto industry descend on the SEMA show to celebrate vehicle personalization. The massively sprawling SEMA show is not open to the general public, but fans of driveSRT on Facebook and Twitter enjoyed a regularly updated look at the cars and people who carried the SRT flag — without having to walk the miles-long show floor.

Fans of fast cars could spot SRT in two areas. Inside the Mopar space, the renegade team from Mopar Underground displayed two creative interpretations of the world’s SRT dreams. The spectacular Dodge Challenger SRT8 ACR concept transforms the track-tuned Challenger SRT8 into a fully developed race car. Weight reduction, a contrast-colored rollcage and a host of Mopar performance parts hearken back to the glory days of American club racing. Across the aisle sat the Ram 392 Quick Silver concept, a slammed-and-smoothed pickup that explores what can happen when one of the world’s most beloved performance parts brands leverages a 6.4-liter HEMI V8 engine designed and built by SRT.

A short walk away from the Mopar space whisked SEMA visitors to luxurious relaxation in the SRT tunnel lounge. The SRT tunnel was the only way to travel between convention halls, so nearly every SEMA guest enjoyed a close look at the entire 2012 SRT lineup. Those who chose to stay enjoyed comfortable leather seating, perfect for weary walkers. Sunshine-backlit banners highlighted the carefully crafted components and textures that elevate an SRT vehicle. Friendly SRT High Performance Tour ambassadors toured guests through the very vehicles they used to cross the country in search of car culture. Even with nearly 20,000 miles logged per vehicle, each SRT on display sparkled as bright as new.

International guests from Australia, Belgium, Canada, Colombia, Chile, China, Denmark, France, Germany, Japan, Kuwait, Mexico, New Zealand, Switzerland and the United Kingdom were among those who stopped to share their experiences of owning an SRT vehicle abroad. Our very own Dean “Karnage” Kearney, who hails from Ireland, stopped in to meet with fans who can’t get enough of his Viper SRT10 drift antics. Watch for international owner profiles and Karnage autograph giveaways in the future.

As the auto show season begins, count on driveSRT.com to bring you SRT news and views live from each show floor — and beyond. One of the highlights of our trip was spending quality time with the Las Vegas SRT Club. Meeting owners on their own turf is how we stay focused at SRT. We could be in your neighborhood next.

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