SRT® Motorsports Celebrates 100th Anniversary of Dodge with Special GTS-R Livery

SRT® Motorsports is helping to celebrate the 100th anniversary of the Dodge Brand with a special throwback livery for the pair of Viper GTS-Rs that compete in the TUDOR United SportsCar Championship.

In addition to the new red and white livery, the cars are carrying a special 100th anniversary Dodge logo on both the No. 91 and No. 93. Dodge is the American performance brand, and SRT vehicles are the ultimate performance group within the Dodge fold.The many fans and enthusiasts who solidified their loyalty to SRT over the last three years are enjoying the new allegiance with the Dodge brand.

Every race fan can celebrate with Dodge in 2014, by catching the Dodge Power Rallye Tour as it crisscrosses the country with an eight-vehicle lineup, including the Dodge Challenger SRT and Dodge Charger SRT. Follow the Tour online.

The new livery on the Viper GTS-Rs will debut at this weekend’s Six Hours of the Glen at Watkins Glen International in New York, and remain on the cars for the remainder of the 2014 campaign.

“With SRT being back under the Dodge umbrella it makes perfect sense to celebrate the history and use a throwback livery,” said Mark Trostle, Head of SRT, Viper, Mopar and Motorsports Design at Chrysler Group LLC. “Dodge and SRT vehicles have such a rich history to them and we are able to tap into that by using historic moments and in this case, graphics to design and bring it forward to today. That says a lot about our products that we can tap into this history.”

The pair of GTS-Rs will feature Viper Red bodies and Race White body-length stripes, with sponsor graphics in white as well. Alan Macey, Lead Designer, SRT Viper GTS-R, championed the retro design as the man in charge of the liveries on the GTS-Rs since the return of the iconic race car midway through the 2012 season.

“For the most part, we tried to be as authentic to the original as possible,” said Macey. “The car is obviously different and the sponsors are different so that led to some subtle changes, but we tried to keep it as close as we could to the 2000 look. The stripes lend themselves to the GTS-R very well. The car has such a voluptuous sculpture and interesting detail. This scheme is about simplicity and really accentuates those attributes. We have a fair amount of experience striping the car, and a lot of information to draw from in order to get the lines to go where we want them to.”

Macey, who has been part of the Chrysler Group family since 2009, has kept tabs on the Viper race program since its early days, well before he became a part of the program. He believes fans will enjoy the new look of the No. 91 and No. 93 when they hit the track at Watkins Glen.

“I have been a fan of the Viper race program for quite a long time,” said Macey. “It’s a huge honor for me to be part of this program. Honestly, I have to pinch myself every day, knowing what a great opportunity I have been afforded. This new design looks great and should really stand out on the track as well.”

Wearing the red and white Livery in 2000, the Viper GTS-R was victorious in the 24 Hours of Daytona, becoming the first American-based production car to score the overall title in the historic twice-around-the-clock event. That same year, the GTS-Rs also won in class at the 24 Hours of Le Mans and claimed the American Le Mans Series championships in 1999 and 2000.

The SRT Motorsports team has earned a pair of podium finishes thus far in 2014, including a runner-up performance in the 12 Hours of Sebring. The squad opened the year with a third-place finish in the Rolex 24 at Daytona at the famed Daytona International Speedway.

Continuous updates from Watkins Glen this weekend will be available on the SRT social media channels on Twitter, Facebook and Instagram.

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