The Awakening: Conner Avenue Assembly is firing on all cylinders.
The production line at Conner Avenue Assembly is motionless no more. The two-year hiatus is over and production of customer cars is officially underway at the newly revamped facility in the heart of Detroit. With a full bill of SRT® Viper orders, the production facility is now moving ahead to fulfill them in the coming months.
Unlike any mass-produced vehicle, every SRT Viper is hand assembled by the skilled craftspeople of Conner Avenue Assembly. This technique has been in place since the first Viper rolled off the production line over 20 years ago. The painstaking process affords workers the ability to craft an unequalled supercar ready to take on the world’s best.
From paint to powertrain and final assembly, nearly every component of the SRT Viper is touched by a human hand. Viper stands as one of the very few new cars in production today with this distinguishing characteristic. The talented group of hand-selected craftspeople works to produce 12 hand-built Vipers each day, a 50 percent increase in production over previous Viper output.
After sitting idle for two years, the SRT Viper assembly plant was completely overhauled, improving every facet of the facility along the way. Outfitted with the latest technology and brightened up dramatically, barely an inch of the 400,000 square-foot facility was left untouched. The plant also adopted Chrysler’s new World Class Manufacturing processes placing employee safety first, with priorities in eliminating waste, increasing productivity, and continuously improving quality close behind.
First off the line was a glistening 2013 SRT Viper GTS bathed in complex Stryker Red paint. Its destiny was decided last summer, when one lucky auction attendee placed a generous bid to secure the first 2013 SRT Viper off the production line. All funds raised at the auction went directly to benefit charity. The auction winner and his family attended the celebration and accepted the first 2013 SRT Viper off the line.
A few weeks back, SRT President and CEO Ralph Gilles stopped by the production facility to take part in the meticulous build process. However, rather than simply observing production, he rolled up his sleeves and went to work. His duties for the day involved applying chassis bolts to specific torque figures, scrutinizing quality standards and carefully fitting doors to the iconic supercar.
“Spending a day building Vipers was an amazing opportunity,” said Gilles. “I truly have a new-found respect for the talented craftspeople at Conner. Their skilled work is evident in every new SRT Viper that rolls off the production line. We can’t wait for owners to experience the new SRT Viper.”
As customer vehicles are completed, they are stored in a climate-controlled holding area where they await their new owners. Starting in late February, the first customers will begin to take delivery of their hand-crafted 2013 SRT Vipers.