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Hibbert wins historic eighth-consecutive X Games Snocross Gold Medal

January 26, 2015

Monster Energy / Arctic Cat / Ram Truck’s Tucker Hibbert put on a dominating performance at X Games Aspen 2015 to win a record eighth-consecutive Snocross gold medal. Now with 13 overall medals, he’s tied for first on X Games’ list for the most medals in a single winter discipline. Typically, the X Games Snocross course features a wide start line, massive big-air jumps and sweeping banked corners but, this year, it was more like a minefield. Riders struggled to find rhythm on the rough, 45-second track. With his sled... View Article

Dodge Viper GTC: Introducing 1 of 1 Exclusivity and Concierge Service

January 8, 2015

Dodge announced a new Viper GTC model and a personalization 1 of 1 program that gives Viper GTC buyers the opportunity to create their very own 1 of 1 hand-built American exotic performance car. The program includes personal Concierge Service and the ability to follow the build process through the Viper Ambassador Owner’s Portal section of driveSRT.com. Viper GTC owners can choose from three delivery options, including pickup at the Conner Avenue Assembly Plant in Detroit, where their supercar is hand-built.   “The Dodge Viper is an iconic, one-of-a-kind, hand-built... View Article

“Viper: DNA of a Supercar” Captures the Passion in Every Dodge Viper

January 8, 2015

A new 22-minute documentary released by Dodge showcases the passion behind the design, meticulous craftsmanship and exacting standards that make up the Dodge Viper. The full video, “Viper: DNA of a Supercar,” can be viewed here. “The Dodge Viper is a precision-handcrafted machine built to stimulate all the senses of an enthusiast’s soul,” said Tim Kuniskis, President and CEO, Dodge and SRT®, FCA – North America. “It’s not widely known what it takes to create this supercar, including the 140 to 160 hours to hand paint each Viper, so we... View Article

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Hibbert Extends points lead at Canterbury Park Snocross National

January 7, 2015

Despite falling short of reaching the top spot of the podium, Monster Energy / Arctic Cat / Ram Truck’s Tucker Hibbert extended his points lead at the ISOC Canterbury Park Snocross National in Shakopee, Minn. Hibbert gained three points over second place, giving him a 40-point lead in the Pro Open Championship chase. Entering the Canterbury Park National, Hibbert had his sight set on capturing his 100th career Pro National victory. He was fastest man on the track both Friday and Saturday but poor starts in the finals eluded him... View Article

Building Blocks: The Evolution of the 2015 Dodge Charger SRT® 392 Suspension

December 17, 2014

Refining and strengthening an already solid foundation was the plan for Dodge/SRT engineers when they developed the suspension of the 2015 Dodge Charger SRT® 392. Incorporating new technology to complement the handling characteristics, chassis balance and driving feel of the outgoing Charger was the objective. The suspension development process also took into account the fact that the Charger SRT 392 is a four-door sedan, which categorically differentiates it from its Dodge Challenger SRT 392 counterpart. “We wanted the Charger 392 to be a little more civilized and a refined than... View Article

SRT Videos

SRT Videos

Functionality Meets Performance: A Look at the Redesigned Exterior of the 2015 Dodge Charger SRT® 392

December 15, 2014

Whenever the Dodge/SRT® design team begins a vehicle project, two main objectives—functionality and performance — are at the top of the ledger, so it’s no surprise that those two principles served as the roadmap when the time came to redesign the widely popular Dodge Charger SRT 392. The exterior of the 2015 Dodge Charger SRT 392 was completely redesigned from front to back, using elements from both the design studio and the engineering department. The ultimate goal was to create an even more aggressive and sinister-looking vehicle than the outgoing... View Article

New 2015.5 Dodge Viper GTS and TA 2.0 Special Edition Models Now Available for Customer “Sold Orders” With New Pricing and More Content

December 5, 2014

Dodge Viper sales have been on a run since the brand repositioned the limited-production hand-built super car in September, and Dodge is building on the momentum, opening the system for dealers to place sold customer orders of the newly equipped 2015.5 Dodge Viper GTS and TA 2.0 Special Edition, which join the SRT® and GT models in the Viper lineup. “The jump in Viper’s September sales after we announced the new $84,995 starting price showed that the overall repositioning to competitively price Viper with the first 1992 model was on... View Article

Dodge Brothers Broadcast Spot: By the Numbers

December 1, 2014

To celebrate the 100th anniversary of the Dodge brand, a series of print advertisements and broadcast commercials featuring actors portraying the Dodge brothers – John and Horace – have been produced. One of the most popular is a television commercial that shows the duo racing side by side in select Dodge vehicles from the last 100 years, culminated by the pair doing battle in the 707-horsepower 2015 Dodge Challenger SRT® Hellcat and 2015 Dodge Charger SRT Hellcat. As the straight-line, ground-shaking prowess of the vehicles are being displayed, a 2015... View Article

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The Performance Trifecta on Display at the L.A. Auto Show

November 26, 2014

It’s time for a quick math quiz. What does the horsepower of the 2015 Dodge Challenger SRT® Hellcat, 2015 Dodge Charger SRT Hellcat and 2015 Dodge Viper SRT add up to? The answer — an astounding 2,059 horsepower. The Challenger SRT Hellcat and Charger SRT Hellcat each bring 707 horsepower to the table, while the Viper checks in at “only” 645 horses. That Dodge-brand performance trifecta is currently on display at the Los Angeles Auto Show, marking the first time all three muscle-bound vehicles have shared a stage at an... View Article

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A Look Back at the Sixth Annual SRT4® Showdown

November 19, 2014

Records are meant to be broken, and that was exactly the case at the 2014 SRT4® Showdown in Kissimmee, Florida. A record-setting 137 SRT4 vehicles were in attendance, surpassing 2013’s total by an even dozen. Owners and enthusiasts from Texas to Connecticut, plus a few from Canada, gathered in October for an unforgettable event featuring the widely popular sport compacts. With the help of 13 sponsors and the creativity of event organizer Chris Mimikos and his crew at StReeT1320, the Sixth Annual SRT4 Showdown continued the growth that the show... View Article

The Beast is Unleashed: 2015 Dodge Challenger SRT® Hellcat On Way To Dealerships

November 17, 2014

The wait is over. The highly anticipated new 2015 Dodge Challenger SRT® Hellcat with its supercharged whine is about to roar into Dodge dealerships across the United States. Dodge and SRT received more than 4,500 orders for the new 2015 Dodge Challenger SRT Hellcat in just the first five days after orders opened in September. Those 707-horsepower muscle cars are now leaving the Brampton (Ont.) Assembly plant where they were built and making their way to Dodge customers across the country. “The introduction of the new 2015 Dodge Challenger SRT... View Article

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Cameron Lawrence Wins Trans Am Title for Dodge

November 16, 2014

Dodge and its pair of Miller Racing-prepared Dodge Challenger SRT® race cars wrapped up the SCCA Trans Am Series with a Drivers Championship for Cameron Lawrence at Round 11, the final race of the season at the Daytona International Speedway on Saturday. Lawrence, the 22-year-old Trans Am Series’ TA2 class points leader heading into the finale, led from the pole position and for the entire 29-lap, 103-mile race, capturing his second and back-to-back TA2 titles. “It’s awesome to be back home and have a little home field advantage for the... View Article

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Cameron Lawrence Chases Second Trans Am Title, First for Dodge

November 12, 2014

The list of drivers who have won multiple Trans Am titles is a venerable “Who’s Who” of road racing: Tommy Kendall, Scott Pruett, Paul Gentilozzi, Wally Dallenbach and George Follmer, among others, dot the list. Cameron Lawrence looks to become part of this prestigious fraternity as he closes in on his second consecutive Trans Am TA2 championship. Driving a Dodge Challenger SRT® for Mike Miller Racing in the 11-round series that concludes this weekend, the 22-year-old has a one-point lead over second-generation driver Adam Andretti. Should he wrap up the title,... View Article

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900 Dodge Cars Rock Gas Monkey

November 7, 2014

It started as a challenge during the Woodward Dream Cruise in August. Richard Rawlings, creator of the Gas Monkey Garage franchise in Dallas, Texas, challenged Dodge president and CEO Tim Kuniskis to bring Dodge-sponsored touring band Mötley Crüe to his place for a concert. In kind, Rawlings promised to throw a Texas-sized Dodge-only car show and make it one of the biggest Dodge events in the southwest. And like that, Dodge Rocks Gas Monkey (DRGM) was born. On Saturday, November 1, over 900 shined and tuned Dodge Vipers, Challengers, Chargers... View Article

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Dodge Viper ACR Concept Hits the Show Floor at SEMA

November 6, 2014

The SEMA trade show is the perfect place to gauge reaction to concept vehicles of all types. That was the plan for the Dodge Viper ACR Concept recently on display at SEMA. “We’ve had great success with our ACR Viper and other ACR cars in the past, going all the way back to the Neon ACR,” said Mark Trostle, head of SRT®, Viper, Mopar® and Motorsports Design. “SEMA is a great way for us to test this car from a concept standpoint. It will help us decide what the next... View Article

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All-New 2015 Dodge Charger R/T Scat Pack on Display at SEMA

November 5, 2014

The recently unveiled 2015 Dodge Charger R/T Scat Pack is made its first extended appearance recently at the annual SEMA (Specialty Equipment Manufacturers Association) trade show in Las Vegas. “SEMA is the right show for the car,” said Chad Seymour, head of SRT product. “The Charger has the enthusiast crowd after it and certainly lends itself to the performance and aftermarket segments. This car is for the driving enthusiast and is packed full of performance parts. Also, it comes with the iconic heritage of the Scat Pack, which really resonates... View Article

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Dodge Challenger T/A Concept Takes Center Stage at SEMA

November 4, 2014

The Dodge Challenger is a legendary muscle car with a rich history and a large following in the enthusiast community. The Challenger has never shied away from its muscle-car roots, and it paid homage to them recently at the annual SEMA with the Dodge Challenger T/A Concept. “One thing about the Challenger is that it’s the ultimate muscle car and keeps to its roots,” said Mark Trostle, head of SRT®, Viper, Mopar® and Motorsports Design. “From a visual, emotional and aesthetic view, the Dodge Challenger T/A Concept draws back to... View Article